New York, NY
Expanding from a 6,000 sf space into 20,000 sf, this streetwear design studio needed our help to program and design a raw loft space into their new headquarters. The flow of the studio expresses the design process and the various phases that go into creating a clothing collection.
The reception area is marked by a minimal wood structure that includes storage for packages and coats, a seating bench, and a graphics wall for interchangeable murals. Technical Design, Production, and Graphic Design teams are located along the east spine of the floor, with access to a large archive room. Custom shelving and cabinetry store materials, samples, and products in development. Pin-up boards roll along aluminum tracks, providing places to mock up graphics concepts for a collection; these pin-up boards are movable and can be brought into the conference rooms or hallways to set up design reviews in any part of the floor. Private offices on the west spine are interspersed with conference rooms, a research library, a pantry kitchen, and lounge seating.
The design takes its cues from the industrial aesthetics of the existing loft warehouse structure. Large pyramidal column capitals, polished concrete floors, and exposed concrete slabs serve as a minimal backdrop for the new composition of mechanical and electrical infrastructure that was carefully woven into the spaces. The exposed plywood edging of the new millwork creates a tactile & crafted detail against the crisp white planar surfaces of the storage and display elements. The overall architectural design is both understated and powerful at the same time.
MECHANICAL Skyline Engineering
LIGHTING Christine Sciulli Light + Design
IT/AV Robert Derector Telecommunications
CONTRACTOR Vanguard Construction
CODE CONSULTANT William Vitacco Associates
PHOTOGRAPHY Mark Craemer